


A physicist who builds intelligent systems and a product and growth leader - shipping products with premium quality and UX.
Between them: 40 years of success!
Jason Schwartz, PhDCTO · Research and development · Intelligent systems
Devin SawyerCMO · Branding · Product · UX · Growth
Jason is a physicist who became a data scientist. He builds intelligent systems that turn data into decisions somebody can act on, and he has spent fifteen years doing it across telecom, health care, insurance, finance, gaming and blockchain.
Inside Flummoxed, he built the workflow builder and the tool-deploy system: the machinery that takes a generative product from a working idea to something running in front of people. It is the reason two people can put a product line on the board and expect to finish it.
Devin works on product development, UX and marketing, and has spent his career shipping dozens of digital products to millions of users. He built online financial services for two of Canada’s largest banks and launched the country’s first mobile banking service. UX and product strategy at RBC. Analytics and digital marketing at TD. Revenue and growth for crypto startups and media, with a run of IP and content production along the way.
He has been using generative tools since they appeared, spending thousands of hours on commercial production. Devin’s list of frustrations with generative AI is longer than the list of best practices he’s built into his workflow, and through Flummoxed, he’s solving them all.
“Last year, my son asked if we could set up a video camera to capture Santa’s visit, and I was stuck, because the truth was, there was no reason why we couldn’t.”
He chuckles.
“So I had to make up a story about why the camera wouldn’t work, and that’s when I came up with the idea to build a solution that would allow anyone to upload a photo of their Christmas tree and have it render a high-quality cinematic video of Santa placing the presents under it. When I shared the idea with Devin, we both agreed it had a lot of potential, and we built it into a product company.”
Jason SchwartzMagicLens launch release
“I remember as a kid, watching films about Santa, wondering if that was really him and wishing I could stay up on Christmas Eve to see him. And that’s what is so exciting about MagicLens, we get to deliver that wish with the Momento.”
Devin SawyerMagicLens launch release

Decades of experience with proven success and a common thread of innovation and creativity that inspires excellence in product quality and delivery.

“I went to school for filmmaking and have always loved the craft! After 20 years in product development for Fintech, I got back into making documentaries and commercial video content in the crypto media market. When generative AI demonstrated the ability to make high-quality images and videos, I knew where the next leg of my career would be.”
Devin Sawyer

“I think people are getting tired of seeing ‘AI slop,’ and seeing it on social media is starting to annoy people. We wanted to build something that produces worthwhile content, not for the sake of sharing but to enrich a memory. If someone shares a Momento, it’s not because of the amazing things AI can do; it’s because of the magic reflected in a real moment that matters in a person’s life.”
Jason Schwartz
We’re all flummoxed by AI · We’re figuring it out together - one move at a time.