Tools that work! No prompt engineering, no onboarding, no course.
We build AI products that make people better at what they do.
For people who want more from AI than a chatbot, Flummoxed is a product studio that turns AI capabilities into tools we can use for everything we do.
Creative tools, ways to make sense of information, and ideas for everyday life.
Our focus is MagicLens. Momentos launches this month; the Studio is in beta, and our workflow automation system, in alpha, is powering everything we build.
All 11 products and ideas
DeployA new category of digital product, designed for everyone - A Momento is a cinematic digital keepsake made from a single photograph.
Start with a favourite photograph. Turn it into an image or a cinematic keepsake to share with someone who was there.
Explore Momentos
BuildThe full creative suite designed to unleash our imagination and create without friction. Users can create anything, from characters, films, comics, logos and brand systems.
Create characters, scenes, images, comics and brand assets. Keep what you make and use it in the next piece.
Explore Studio
BuildOur workflow & automation engine leverages frontier models and our IP to produce deterministic creative production systems that power the Flummoxed·AI product pipeline.
Connect inputs, AI models and outputs into reusable creative workflows, with control over each step.
Explore Studio Pro
BuildContent intelligence for following stories, connecting sources and planning what to publish. The platform is in build.
Bring sources, stories and expert perspectives together for analysis, editorial planning and publishing.
Explore Preponder
DesignAI news and analysis. The name is settled and move38.ai is bought; the mark and the wordmark are locked.
News and analysis of the technology, the people building it and its effects on work and everyday life. In design.
A way for people to deploy AI-powered products on the web. Defined, not yet scoped.
A concept for helping people deploy AI-powered products. The user journey and scope are still being researched.
Help choosing plants and planning a garden for the space you have.
A concept for choosing plants around location, light, space and the time you have to care for them.
Guided singing practice with feedback on pitch, timing and technique.
A concept for private, repeatable singing practice, with feedback you can act on in the next attempt.
A streaming guide that helps you choose your next film or series around your taste, mood and available time.
Your streaming services, your taste and the time you have, brought together in a useful shortlist. This is a product idea.
A place to evaluate AI-made content: what is worth your time, what was made well, and why.
An idea for reviewing AI-made content against clear criteria, with examples and reasons behind each assessment.
Turn the forms, renewals and loose ends of everyday life into a manageable next step.
A suggested concept for turning everyday paperwork into clear actions, with reminders and a person in control of every submission.
Nothing at Deploy right now. Explore the products in Build to see what’s taking shape.
A good idea gives us a starting point. These are the questions we work through to turn it into a product with a reason to exist.
Start with a problem we understand. Explore the technology, build a small proof of concept and find out whether it can deliver the result we want.
A working experiment, the technical constraints and a reason to keep going.
Understand who has this problem, how they deal with it today and what a useful solution would be worth to them. Look beyond search volume to behaviour, alternatives and willingness to pay.
A defined audience, evidence of the need and assumptions we can test.
Try the alternatives. Compare the experience, the result and the cost. Define a value proposition we can demonstrate, with proof points that support it.
A clear difference, the proof behind it and a reason someone would choose us.
Find the questions people ask and the places they look for answers. Create useful content that connects their interests to what the product helps them do.
An audience, a set of relevant questions and content worth making.
Searches reveal questions people already ask. These examples show how we connect those questions to a product and decide what to investigate next.
Ahrefs estimates from August and September 2026. Each figure covers a group of queries in the stated market; it is not a count of customers or expected visits. Topics may overlap and should not be added together. Assessments describe the evidence checked, not a guarantee of rankings.
View the full analysis · 21 topics →Bring the offer, product experience, channels and launch story together. Prepare the demonstrations and media materials, then learn from the people who try it.
A launch plan, a clear offer and a way to learn what is working.
Images, films, characters and entire brand systems. MagicLens brings creative tools and repeatable workflows into the same place.
Start with a prompt, an image, a character or a scene. Make something, change it, and carry the pieces you like into the next project.
Build the workflow behind the finished piece. Connect inputs, AI models and outputs, then run the same process with new material.
An original character, a film trailer, an animation, a comic, your own Momento or an entire brand system.
You bring the idea. The Studio brings the craft. Every tool guides you through the expert’s process, holds the quality bar, and takes the work all the way to finished.
Writing moves the idea along your vision. You are never staring at an empty prompt box.
A Momento turns one of your photographs into a cinematic digital keepsake. The people and the memory stay yours. The setting, style and possibilities can change.
For a celebration, a surprise, or someone you want to keep close.
PhotoMomento
Preponder brings sources, developing stories and expert perspectives together. Understand a subject, decide what deserves attention, and turn that understanding into useful analysis.
Bring relevant coverage together around the subjects you care about.
Look across sources, people and organisations to understand how a story fits together.
Support analysis, editorial planning and publishing with the source material close at hand.
Unlocking Human Potential with AI.
Find your next possibility